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Fashion & E-commerce · 6 months
Batra Cloth House — Heritage ethnic-wear e-commerce house
Batra Cloth House had what most fashion brands spend fortunes chasing: decades of trust, master-weaver relationships, and India's finest handwoven sarees, silk lehengas and artisan ethnic wear. What it didn't have was a storefront that reached beyond its own doorstep. We built the BCH online store around the way women actually shop ethnic wear — by occasion, fabric and style — wrapped it in the 'Ethnic · Elegance · Heritage' identity, and turned festive and bridal seasons into launch events. Today the house sells 2,000+ authentic handwoven styles to shoppers across India.
2,000+
Styles online
50K+
Happy customers
100%
Authentic handwoven
2,000+
Styles available online
₹2,999+
Free delivery threshold
Tap any screen to open the gallery — arrow keys, zoom and all.
Fifty thousand happy customers had walked through the doors over the years — but every new one still had to. The finest pieces sold only to whoever happened to see them.
A bride searching 'Banarasi bridal' and a shopper browsing daily cotton sarees need entirely different journeys. A flat product grid serves neither.
Wedding and festive seasons carry the year. Without launch moments, drops and offers, that surge had nowhere to land online.
Pure silk, real zari and master-weaver provenance justify the price. A thumbnail can't carry that story without the brand around it.
We built the BCH online store around how women actually shop ethnic wear — by occasion, fabric and style — with the bridal and festive collections told as editorial stories, an offers engine for festive drops, and WhatsApp woven into the buying journey.
Wedding, bridal, festive, party and daily wear as first-class journeys — plus fabric (Banarasi, Kanjivaram, Chanderi) and style (zari, embroidered, handloom) axes for the connoisseur.
The Banarasi Bridal Collection and festive edits presented as stories — 'handwoven with pure gold zari, for the bride who deserves nothing less' — not just filtered grids.
First-order codes, festive sale campaigns with countdowns, and free-delivery thresholds — urgency mechanics that fit a heritage brand.
One tap from any page to a human who knows the inventory — the trust of the shop counter, carried into the online store.
100% handwoven provenance, weaver stories and the gold-monogram BCH identity presented so the premium is understood before the price is seen.
New arrivals, festive collections and secret sales delivered to the inbox — an owned audience the house controls, off the marketplaces.
2,000+
Styles online
50K+
Happy customers
100%
Authentic handwoven
2,000+
Styles available online
The house now sells across India: 2,000+ handwoven styles online, festive collections that launch as events, and the 'Ethnic · Elegance · Heritage' brand carried from the storefront to the doorstep.
Mapped the catalogue, the occasions it serves, and how buyers actually search for ethnic wear.
Built the BCH monogram, palette and 'Ethnic · Elegance · Heritage' brand language.
Shipped the e-commerce store with occasion, fabric and style discovery.
Launched the Bridal Edit and festive collections as editorial stories.
Turned on the offers engine, WhatsApp support and the newsletter list.
Tuned drops and campaigns around the festive calendar.
Book a consultation and we’ll map the fastest path from where you are to a result worth writing up.