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Education & EdTech · 12 months
EduReach Academy — Online exam-prep and skilling academy
EduReach Academy had strong course content and a paid-ads engine that filled seats, but most learners drifted after the first few lessons and never came back. Each new cohort had to be bought from scratch, so spend kept climbing while lifetime value stayed flat. We rebuilt the learning experience as a native mobile app, wired lifecycle campaigns that pull students back to the exact lesson they left, and rebuilt search around the outcomes people actually enrol for.
12k+
Students
4.9★
Rating
₹3.2Cr
GMV
2x
Enrolments
+61%
Lesson completion
Tap any screen to open the gallery — arrow keys, zoom and all.
Ads reliably filled every cohort, but drop-off after the first lessons meant almost no compounding. The academy was renting an audience, not building one.
Courses ran through a desktop-heavy web flow that students rarely returned to. Without a daily habit loop, momentum died between sessions.
With weak lifetime value, growth depended entirely on fresh spend. Rising CAC quietly capped how far marketing could push enrolments.
Students searched for outcomes like a specific exam or skill, but course discovery was organised by internal catalogue structure, so the right course was hard to find.
A mobile app for the learning itself, lifecycle campaigns that bring people back to the lesson they abandoned, and search built around the outcomes students want.
A React Native app for iOS and Android where lessons, progress and streaks live together, with offline access so a weak connection doesn't break a study session.
Automated email, push and WhatsApp nudges that detect an abandoned lesson and bring the student straight back to it, not to a generic homepage.
Discovery organised around goals like a target exam or role, so a query returns the course and path that gets there rather than a catalogue list.
Daily goals, streaks and completion milestones that turn a one-off signup into a returning habit and feed the retention loop.
A fast, server-rendered marketing and enrolment site built for organic outcome-led queries, cutting reliance on paid traffic for every seat.
A single view of signup, activation, lesson completion and revenue by cohort, so spend follows the segments that actually stay.
12k+
Students
4.9★
Rating
₹3.2Cr
GMV
2x
Enrolments
Enrolments doubled and the cohort that stays is now the one that funds growth.
Mapped where cohorts dropped off and what outcomes they were really chasing.
Designed the React Native app and the Next.js funnel around retention, not just signups.
Shipped lessons, progress, streaks and offline access into the mobile app.
Wired resume-the-lesson campaigns and rebuilt discovery around outcomes.
Reallocated Meta Ads spend toward audiences that retain and lowered cost per enrolment.
Rolled out to all cohorts and let the retained base fund further growth.
Book a consultation and we’ll map the fastest path from where you are to a result worth writing up.