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Food & Hospitality · 5 months
Foodies — Fresh-food kitchen — online ordering & function catering
Foodies made everything by hand with the best ingredients — and sold almost all of it through phone calls and commission-hungry aggregator apps. Regulars had no menu to browse, and the most valuable enquiries of all — catering for weddings, corporate events and big family functions — arrived as missed calls and notebook entries. We built the Foodies website around its two real jobs: order food now, and book the big function. A live menu with prices and prep times feeds one-tap ordering, and a function-booking flow turns catering enquiries into confirmed consultation appointments with the date, guest count and menu already captured.
+220%
Online orders
3× more
Function bookings
1 in 3
Repeat orders
~30%
Commission saved per direct order
100%
Function details captured up front
Tap any screen to open the gallery — arrow keys, zoom and all.
The kitchen's range lived on paper and in the owner's memory. Every order started with 'what do you have?' — a call the staff answered dozens of times a day.
App orders came with steep commissions and no customer relationship. Foodies was paying rent on demand its own food had earned.
Wedding and corporate catering — the highest-value orders of the year — depended on someone catching the phone. Details lived in a notebook; follow-ups slipped.
With no offers, no newsletter and no direct channel, even loyal customers defaulted to whichever app pinged them last.
We built the Foodies site around its two real jobs: order food now — a live menu with prices, prep times and one-tap ordering — and book big functions, an appointment flow that captures the date, guest count and menu preferences and confirms a consultation slot.
Every dish with its photo, price, serving size and prep time — order in a tap, no phone call, no aggregator commission on the kitchen's own demand.
Weddings, corporate events and parties book as appointments: date, guest count, cuisine preferences and budget captured up front, with a confirmed consultation slot instead of a call-back promise.
'We make everything by hand with the best possible ingredients' — the sourcing and kitchen story presented with the food photography that earns the claim.
First-order discounts and subscriber-only offers build a direct list, so the kitchen can fill quiet days without renting reach from the apps.
Real customer reviews surfaced beside the menu and the function-booking flow — the word of mouth that fills weddings, working online.
For the customers who still want a human, one tap rings the kitchen — and function enquiries land with their details already structured.
+220%
Online orders
3× more
Function bookings
1 in 3
Repeat orders
~30%
Commission saved per direct order
Orders now come in directly with the menu always current, and function bookings arrive as structured appointments instead of missed calls — with offers and the newsletter bringing people back for the next order.
Mapped the menu, the order flow and how function enquiries actually arrived.
Sharpened the Foodies identity and the handmade-kitchen story.
Shipped the site around the live menu, ordering and the function-booking flow.
Menu photography and the kitchen story, shot to earn the handmade claim.
Turned on first-order codes, the newsletter and review collection.
Went live and tuned the menu, offers and booking flow on real order data.
Book a consultation and we’ll map the fastest path from where you are to a result worth writing up.